THE ICONIC PRESENTS ICONIC DENIM
New must-have fits, breaking trends, brands to know and more to turn denim into your weekday-to-weekend essential.
Find your fit
The top women’s fits are skinny, flare, boyfriend and girlfriend. For men, the options are straight, tapered, slim and skinny. There’s a perfect fit for every body and our online guide will help you choose the right one.
Flares have returned for women, and the new girlfriend fit is a more feminine take on the relaxed boyfriend style. For men, it’s about clashing denim colours and the new way to wear “all black”.
Brands to know
Our denim features include Levi’s, Nobody Denim, Ziggy, Mavi, G-Star RAW and Jack & Jones. More than just jeans, discover what the denim experts offer including shirts, jackets, skirts and more.